The market for reusable incontinence products is predicted to reach US$ 616.9 Mn in 2021, per a new report by Future Market Insights. (FMI). Today, disposable incontinence products make up the majority of sales. Consumer preferences have changed from throwaway and simple-to-use products to washable, reusable, and environmentally friendly products as a result of the recent sustainability wave.
The environment is sacrificed in order for modern absorbent hygiene products (baby diapers, adult incontinence, and feminine hygiene products) to improve quality of life, offer excellent protection, and promote the skin health of millions of people. The use of absorbent hygiene products (AHPs) has significantly expanded and they are now considered necessary daily items in society.
The waste from incontinence systems is made up of roughly 53% water, 30% wood fibre, 11% plastic, 2% Super Absorbent Polymer (SAP), and 4% excrement and other materials. Using waste treatment technologies to recover fibres, plastics, and super-absorbing polymers is a blatant example of sustainable development. Manufacturers have embraced the equally effective but more environmentally friendly strategy of using reusable incontinence products in an effort to minimize the burden of waste accumulation, which has increased market demand.
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Focus on Sustainability to Have Considerable Impact
To attract customers, manufacturers are integrating a sustainable strategy into the development of their products. Brands advise mixing and matching the usage of reusable and disposable products to increase the sustainability of the strategy for overcoming incontinence without sacrificing the effectiveness and convenience of the products’ use.
Natural claims have sparked the sustainability quotient in addition to being significant product purchase drivers when paired with product efficacy claims and brand identity. Additionally, consumers are starting to expect complete openness from companies that make personal care products regarding their sourcing techniques, goods, ingredients, and sustainability policies. More companies are figuring out how to transform their own brands through sustainability-focused goods, services, and customer experiences as a result of the mounting pressure on these brands and manufacturers to demonstrate their commitment to social and environmental responsibility.
According to NHS Inform (2020), between three and six million individuals in the UK have urine incontinence, and as risk factors for incontinence rise, so will consumer demand for continence solutions. Additionally, the principle of “reduce, reuse, recycle” is stressed.
This shift in consumer purchasing preferences has prompted market participants to promote innovation and broaden their product lines, thereby reaching previously untapped markets and boosting demand over the predicted period.
Reusable briefs have a substantial market share in terms of product type, followed by reusable incontinence pads. The increased demand for reusable pads and liners is due to their economic viability and practical use in conjunction with regular undergarments.
Key Takeaways from the Reusable Incontinence Products Market Study
“Manufacturers operating in the market are focusing on offering greater sustainability. Product launches have therefore become common. These are primarily intended to offer improved patient care”says an FMI analyst.
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Key playersin the reusable incontinence productsmarketareKimberly-Clark Corporation, The Proctor & Gamble Company, MediFabrik SRL, Cardinal Health, Inc., Essity AB, Medline Industries, Inc., Ontex International N.V., Attindas Hygiene Partners, Activ Medical Disposable, Paul Hartmann AG, Nexwear, Prime Life Fibers, Royal Medical Solutions, Inc., Abena Group, Unicharm Corporation, Prevail, and Dryloch Technologies NV, among others.
Targeted and unique product offerings are being introduced into the market in order to attract the attention of a specific community. For instance, Depend and Poise brands of Kimberley-Clark developed guards and shields to assist the needs of male sufferers of light bladder leakage deal with the condition. The products are designed to fit a man’s body and can be worn securely in man’s own underwear.
Earlier, men with light bladder leakage were neglected by the industry resulting in the use of products designed initially for women. Such targeted product innovations on the manufacturer’s end have taken the onus for improved personal hygiene across demographics.
Reusable Incontinence Products Market by Category
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