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Mitsui & Co India said it plans to tap into the growing potential of the Indian baby diaper market within the premium segment. "There is significant growth potential for us in India where the penetration rate of baby diapers is still below 6% despite approximately 25 million babies being born every year.

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Mamaearth is targetting a valuation of around $3 billion - 10-12 times forward earnings based on sales growth and future revenue potential, a person briefed on the discussions said. It plans to file draft regulatory papers by the end of this year, said sources, who declined to be named as the plan is private.

With majority of our upcoming projects being focused at the food category, we plan to have more atta and dal units, one large soya badi unit, one rice unit, two mustard oil and a rice bran oil unit.

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