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Indonesia has seen its e-commerce landscape grow by more than 15 times within just the last few years. Among the categories with the highest growth rates is food andpersonal care, which have grown by more than 60 percent from 2018 to 2019.
This has also impacted consumer behavior, especially how customers rely on search engines to find and learn about various products they need.
A United Kingdom-based global creative agency We Are Social revealed in its current study that 56 percent of Indonesians browse the products they need in marketplaces before buying the items.
This growing market and consumer behavior shifts have prompted various retailers to transform their operations and diversify their services and IDMARCO from Indonesia’s Salim Group is no exception.
This month last year IDMARCO officially launched an e-commerce solution via its consulting arm IDMARCO Enabler, aligned with its online commerce site IDMARCO.com. Simply put, IDMARCO Enabler’s new e-commerce solution offers reliable services to brands that want to establish an online presence on various e-commerce platforms.
IDMARCO Enabler’s main service is basically maintaining its clients’ official stores in marketplaces while handling all store operations, fulfilling supply chains and integrated market functions.
The client base of IDMARCO Enabler ranges from food and beverages and beauty to kids and home products.
The solution’s client list comprises established Indonesian brands likeIndomie and Pop Mie instant noodles, Indomilk dairy products, Prominababy food, Indofood Bumbu Racikseasoning, Doraemonentertainment products, Chocomorychocolate/snacks, Kara coconut milk, Bogasari flour, Kanzler sausages, GoWell cereal, Freeman Beauty skincare products, Genki Moko Pants diapers and manufacturing company Abloy.
IDMARCO chief operating officer Regan Dwinanda said the solution also sought to help brands boost their online presence at the timely moment of the COVID-19 pandemic, when most people need to stay at home and thus prefer to shop online for their necessities.
“We also make sure that the products we distribute are of top quality so our consumers have nothing to worry about,” Regan added.
Prior to launching its online presence consultancy, IDMARCO Enabler built a proud portfolio over the years of helping clients establish a strong bricks-and-mortar presence in the marketplace; examples include the launch of Indomie Hype Abis Chitato and Indomie Seblak variants – twists on the highly popular instant noodle brand – across several Indomie physical stores, which attracted massive public interest, resulting in a high volume of sales.
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