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Transparency Market Research delivers key insights on the global diaper market. In terms of revenue, the global diaper market is estimated to expand at a CAGR of 6.8% during the forecast period, owing to numerous factors, regarding which TMR offers thorough insights and forecasts in its report on the global diaper market.
The global diaper market is witnessing major innovations to enhance the performance and efficiency of the product. Manufacturers are expanding their product lines to meet the increasing demand for diapers. The use of diapers as a sanitary product, which was earlier restricted to the baby segment, has seen a paradigm shift in consumer behavior. There is an increased acceptance of diapers among the adult segment too, which is estimated to drive the diaper market during the forecast period.
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In terms of product, the disposable diaper segment is expanding at a rapid pace. A major part of the demand is contributed by markets in Europe and North America, showing a preference for green products. The demand for cloth diapers has declined despite more product variations available under the cloth diaper segment. The reason is largely attributed to consumers’ preference for disposable diapers, which are ergonomic and suited to their changing requirements.
Leading manufacturers of diapers are focusing intently on ensuring bio-degradability in order to ensure products are recyclable. Consequently, companies are increasing investments in R&D to ensure the impact of products on the environment is zero to minimal. Rising environmental concerns represents a key factor driving the demand for diapers. Unlike biodegradable diapers, traditional diapers do not degrade well in a landfill. Moreover, they can take hundreds of years to decompose. The huge amount of untreated waste added to the landfills every year through plastic diapers can also pollute the groundwater. Additionally, disposable diapers also consist of several chemicals that can have a negative impact on health. These chemicals may cause itching and various health problems such as damaged immunity, hormone interferences, cancer, respiratory problems, etc. Rising awareness about the negative impact of these chemicals is also driving consumers to shift toward biodegradable diapers that are made of natural materials.
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Based on demography, the adult diaper segment, though, still at its initial stage, holds tremendous potential in the near future. This estimated expansion is due to the increased adoption of diapers among adults, especially geriatric people and those with medical disorders. The product positioning and innovation of diapers for adults have helped manufacturers to reduce the social stigma associated with adults wearing diapers in public. Presently, people are able to wear diapers while carrying out mundane activities and are not confined to their homes due to the development of specially designed diapers for adults and incontinence patients.
Companies are investing substantially in advertising and promotional activities for baby diaper products, especially advertisements on television, in magazines, and on the Internet owing to high competition between leading manufacturers and to ensure high product visibility and consumer recall. Moreover, they are also emphasizing on expansion of their consumer base and increasing of share in the global diaper market.
In terms of region, Asia Pacific dominates the diaper market, and in terms of country, the U.S. holds the dominant position. Rise in population coupled with emerging economies, increase in spending capacity and the awareness & adoption of adult diapers are key factors driving the diaper market in Asia Pacific.
Key players operating in the global diaper market are Kimberley Clark, P&G, Unicharm, Hengan, SCA Hygiene, Kao Corporation, Domtar Corporation, DSG International, Nobel Hygiene Private Limited, Oji Holdings Corporation, Essity Aktiebolag (publ)., and Ontex Group NV.
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