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Updated At: May 29, 2021 08:06 AM (IST)

He was just a six-month-old baby when he first appeared in an advertisement. Now at 4, he is already the brand ambassador of at least half a dozen brands. Doe-eyed, Pratyaksh Bhalla is a blue-eyed boy from Jalandhar who has grabbed the attention of kid brands bagging a number of endorsements even amidst the pandemic.

While he served as a model for Sri Lanka-based Goon Diapers when he was just 6-month-old, he strutted in designer brand Partykles- Little Tag’s assortment of niche party wear at one and a half years. At the age of 2, he was modelling for Ajio and this March his dapper pictures for First Cry’s summer collection did the rounds.

Huge posters and banners of various Jalandhar brands also flashed huge posters of the four-year-old in an array of clothes.

While his long golden tresses grabbed eye balls when he was one year old, even with the now much shorter hair, is still the favourite little brand amabssador of a number of brands.

Shelly Kapoor Bhalla, a former lecturer and a doting mother to Pratyaksh, says, “He first caught the fancy of Sri Lankan brand Goon Diapers when he was just a baby. I took home to Delhi for the shoot then. Soon after, an array of other endorsements followed. many have searched him out through Facebook. There are others who picked him out at random events. At a ramp walk for Raunak events, where he stood first, a firm took fancy to him. Days later he was the face of a fertility hospital.”

She adds, “I have been to Delhi and Bangalore among other places for Pratyaksh’s endorsement shoots. He is faired and golden haired, and immensely camera friendly. Everyone seems to love him. He has modelled for Partykles, Zara, Reliance Trends, Ajio, Horlicks and First Cry. There are others with whom projects are in the pipeline.”

While Pratyaksh’s father is a businessman, his mother quit her job to tend to her son. She takes him to all the places where they are called for brand shoots.

When talking about why a Jalandhar-based boy has captured the fancy of the biggest brands, Shelly says, “While he is lovely to look at, he is also brilliant at modelling. He makes poses, squats, stands, leans on walls, and strikes different poses for a photograph. He never throws a tantrum and loves all the attention he gets, himself posing with varied postures for shoots. His amiability and willingness makes him a favoured choice of many brands.”

Shelly says while Pratyaksh is just a kid and has now idea of the magnitude of the attention he gets, he is also oblivious to the meaning of all this.

“He does not know the meaning of these shoots. For him, it’s just good fun. He just jumps around and poses and for him it is just like an outing. We are happy that our son is helping smiles on people’s faces.”

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