As per the analysis by IMARC Group, several diaper manufacturing companies are mentioning about the ingredient-related information on product packaging, thereby maintaining transparency with the consumers. Additionally, due to the rising environmental concerns the diaper companies are also focusing on the eco-friendly disposal solutions for diapers. For instance, a US-based Procter & Gamble’s subsidiary, Pampers, has introduced a disposable diaper technology while Lixil Corp., a Japanese company, is developing a diaper-crushing machine for the safe disposal of diapers.
Apart from this, the increasing penetration of e-commerce platforms, along with the implementation of marketing strategies through social media networking, will continue to fuel the growth of the global diaper market in the upcoming years. The global diaper market reached US$72.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$114.3 Billion by 2027, exhibiting at a CAGR of 8.1% during 2022-2027.
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Increasing awareness regarding the importance of personal hygiene is one of the primary factors driving the market growth. According to the National Association for Continence, about 25 million Americans and one among ten adults suffer from urinary incontinence or associated forms, which often result in several dermatological issues. Besides this, consumers are now preferring products that do not contain harmful chemicals or artificial fragrances and are manufactured by using eco-friendly materials and high-quality waterproof fibers. Moreover, detrimental environmental effects of diaper disposal have prompted various manufacturers to use non-chlorine, latex and dye-free raw materials that decompose much faster as compared to their traditional counterparts. These factors have led to a rise in the production volume of bio-degradable diapers on a global level.
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