The global baby wipes market size reached US$ 4.60 Billion in 2021. Looking forward, the market expects to reach US$ 5.65 Billion by 2027, exhibiting at a CAGR of 3.3% during 2022-2027.

Baby wipes are essential products utilized for maintaining the hygiene of an infant or baby. These wipes are manufactured from non-woven rayon, cotton and plastic resins, such as polypropylene, polyester and polyethylene, which are saturated with several gentle cleansing ingredients. They also have artificial fragrances and medicinal and anti-bacterial properties. They are usually sold in plastic-based packaging that aids in keeping them moist and easing the dispensing process.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the leading players operating in the market are: Johnson & Johnson (JNJ), Procter & Gamble Company (The) (PG), Kimberly-Clark Corporation (KMB), UNICHARM CORP (UNICY), SVENSKA CELLULOSA AB-SCA (SVCBY)

The increasing awareness about proper hygiene among parents represents one of the significant factors propelling the growth of the market. Moreover, due to rising concerns about the presence of harmful substances in baby care products, a vast number of parents have shifted toward organic and natural baby care products, such as diapers and wipes. Consequently, the leading players have started using natural ingredients, like plant fibers and water instead of alcohol, in the manufacture of these wipes. They are also increasing investments in the expansion of their production capacities.

For instance, Kimberly-Clark Corporation, a US-based personal care company, has recently invested in its Tuas manufacturing facility to provide value addition to its Huggies baby wipes products and increasing their output. Furthermore, the surging cases of the coronavirus disease (COVID-19) and consequent lockdowns imposed by various countries have escalated the demand for baby wipes through e-commerce websites.

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Rising awareness about health and hygiene among consumers for their infants, and the consistent growth of women employment rate in the developing nations have bolstered the demand for baby care products which are travel-friendly and convenient to use. This acts as a major growth-inducing factor.

Moreover, attractive product packaging, aggressive marketing techniques and product innovation from manufacturers so as to suffice demands of the parents are expanding the consumer-base of the global baby wipes market growth.

Further, some of the other factors such as surging population, inflating incomes, improving standards of living and a strong demand from emerging markets such as India and China, have also been proactive in maintaining the demand for baby wipes.

However, there are several factors that hamper the market growth. Baby wipes are not environment-friendly as most of them are made up of plastic fibres which are not biodegradable.

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